Sr. SEO Analyst · 6+ Years

SEO Case Studies for News, Finance & Travel - Rohit Kumar

Managing SEO at scale for Hindustan Times, Livemint, and TBO – from 4M+ daily users on news to 600K organic visits on new builds, with deep focus on technical SEO, Discover, and event coverage.

About Me & My Journey

Bridging the gap between Code and Content.

My journey in digital marketing didn't start with standard SEO practices; it started with coding. Armed with a Bachelor of Computer Applications (BCA), I quickly realized that to truly dominate search engines, you can't just write good content—you have to engineer the platform it lives on.

Over the past 6+ years, I've leveraged this hybrid skillset to scale enterprise media and e-commerce brands. From maintaining rock-solid technical stability for over 4 Million Daily Active Users at Hindustan Times, to building ZamZam.com's organic presence from scratch to 600K monthly visits. I've even built, scaled, and successfully sold my own news portal, giving me a true "founder's mindset" when managing enterprise growth.

I don't just hand over audit documents. Whether I am writing Python scripts for log analysis, executing SQL queries for data visualization, or building custom WordPress architectures, my goal is always the same: Data-driven, ROI-first growth.

6+ Years Exp.

4M+ Daily Users

Full Stack SEO

Case Studies and Projects Handled

Livehindustan.com · News

High-Volume News Sr. SEO Analyst Real-Time Trends

High-Volume News Scalability

Livehindustan.com (HT Digital) · Real-time events & Discover

Impact

Stability for 4M+ DAU, 70%+ stories optimized for Discover/Top Stories, and 100K+ Page 1 keywords.

Challenge

Maintaining performance during high-velocity news cycles and large traffic spikes for major national events.

Strategy & Execution

Implemented a newsroom SEO framework, optimized L1/L2 navigation daily, and built robust keyword plans for Elections, Asia Cup, and Diwali coverage.

Livemint.com · Finance

Finance & Premium Sr. SEO Analyst YMYL

Finance & Premium Subscription Growth

Livemint.com (HT Digital) · Personal Finance & Paywalled

Impact

Personal Finance traffic from 300K → 500K daily users; premium-focused traffic from 70K → 120K; 5K+ Page 1 finance keywords.

Challenge

Growing visibility and trust for "Your Money" YMYL topics and paywalled content while maintaining performance and compliance.

Strategy & Execution

Focused on Finance/How-To schema, Core Web Vitals, and clean internal linking to build topical authority and support subscription funnels.

ZamZam.com · E‑Commerce

E‑Commerce & Product SEO Executive New Build

E‑Commerce & Product Development

ZamZam.com (TBO Tek) · Umrah & Religious Travel

Impact

Scaled to ~600K monthly organic visits, 200+ featured snippets, and 2,000+ Page 1 keywords in a competitive niche.

Challenge

Launching a new brand in the religious travel market and capturing long-tail & question-based intent quickly.

Strategy & Execution

Worked with developers pre-launch for clean code and architecture, then built a long‑tail content and featured snippet strategy.

TBO Academy · B2B

B2B Authority SEO Executive UI/UX

B2B Authority Building

TBO Academy · Travel Agent Education

Impact

Reached 20K monthly organic visitors and 500+ Page 1 keywords in a B2B learning niche.

Challenge

Engaging travel agents (B2B) rather than general consumers and keeping them on page for longer learning sessions.

Strategy & Execution

Revamped UI/UX for learning paths and optimized video content on-site and on YouTube to support discovery and engagement.

News Sateek · Owned Media

Entrepreneurial Founder Monetization

Entrepreneurial Success & Exit

News Sateek · WordPress News Brand

Impact

Grew from 0 → 20K+ monthly organic traffic in 1 year, 100+ Page 1 keywords, and achieved a profitable exit.

Scope

End‑to‑end ownership of content planning, technical setup, monetization, and growth strategy for a niche news brand.

Strategy & Execution

Built a lean WordPress stack with fast templates, schema, and indexation hygiene to maximize RPM and long‑term SEO value.

India Interactive · Local SEO

Local SEO SEO Executive Tourism

Local SEO Domination

India Interactive · Agra Tourism & Taxi Brands

Impact

Agra Taxi: 30+ Page 1 keywords; Perfect Agra Tours: 20+; Taj Mirror Tours: 20+, across high-intent location queries.

Scope

Full local SEO for multiple Agra tourism and taxi brands, including on‑page, GMB, and backlink foundations.

Daily Work

Ran manual keyword research on location + service combinations.
Used Screaming Frog for technical audits and clean‑up.
Optimized Google My Business and analyzed competitor backlinks.

Skills & Tools

Core Skills

SEO Strategy SEO Campaign Technical SEO on Page SEO Off-Page SEO Keyword Research Link Building Content Marketing Technical Audit

Development

WordPress HTML CSS PHP SQL AI ChatGPT/Gemini VIBE Coding Task Automation

Experimenting with layouts & components

Overview

Ongoing WordPress build hosted on Hostinger used as a sandbox to test custom themes, layout systems, and reusable components for future production-ready projects.

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About Me

I am a Senior SEO Analyst with 6+ years of experience, currently working with Hindustan Times and managing SEO for Live Hindustan and Livemint and helping maintain visibility for over 4 million daily users. My background in BCA and hands-on WordPress and SQL experience lets me bridge the gap between code and content to execute complex technical SEO strategies. From growing ZamZam.com to 600K monthly organic traffic from scratch to optimizing real-time election coverage at HT, I focus on data-driven, ROI-first growth.

Latest Insights about AI SEO

The AI Citation Gap & Entity Association Guide (2026)

Being ranked #1 is no longer enough. Learn how to optimize for inclusion in ChatGPT, Gemini, and Perplexity.

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Check the Webpage Size - 2MB

You can check you webpage size using source code of you page (2026)

Google has clarified that it only processes the first 2 MB of uncompressed HTML when indexing a page. This is a longstanding operational rule, not a new algorithm update.

The Risk: While most websites are safe, pages with excessive inline CSS/JavaScript, base64-encoded images, or bloated CMS code are at risk of exceeding this threshold.
The Consequence: If a file is too large, Google truncates the indexing. Any content, links, or schema markup located after the 2 MB cutoff will not be evaluated by the crawler.
The Solution: SEOs must prioritize lean HTML architecture and ensure critical content and structured data are placed early in the DOM to avoid partial indexing.

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Contact

rokumar350@gmail.com

Phone

+91-8077515818

Location

Sikandarpur, Gurgaon, Haryana, India

Rohit Kumar

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